To appeal to those men, certain at-home trimmers are specially designed for hair in the nether regions. Moreover, not every man is comfortable dropping his trousers in a salon treatment room, which can be stressful whether the aesthetician is male or female. At Strip, a Crayola-colored stress ball is left in each treatment room for clients to squeeze as necessary. To deal with the pain, some men take an Advil beforehand (aspirin is not advised because of its blood-thinning properties) or have a glass of wine to relax. Indursky added, their popularity is on track to double by the end of this year with Brazilians as the most frequently booked service.īut as women well know, bikini waxes can hurt a lot (though results last four to six weeks, without the stubble that shaving leaves). Since Bliss introduced men’s waxing services in February 2011, Mr. It’s much, much bigger than we ever thought.”
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“It’s the gay community, it’s the straight community, it’s very conservative guys, it’s very liberal guys. “What we’re finding is, it’s everybody,” said Mike Indursky, the president of the Bliss chain of spas, which offers a men’s Brazilian called the Ultimate He-Wax for $125. The below-the-belt treatment - which, just like the women’s version, removes either some or all pubic hair - is becoming increasingly popular, and not just among competitive swimmers or underwear models. Lately though, guys’ grooming has gone one step further, deep into territory that was previously reserved solely for women: bikini waxing. YEARS after the word “metrosexual” entered the mainstream, there’s nothing eyebrow-raising about men getting a manicure or a facial.